Research shows that SMS text open rates are as high as 98%, compared to just 20% of email. On average, it takes just 90 seconds for someone to respond to a text, but usually over 90 minutes to respond to an email. That's why text is such a popular part of the Amira Health Platform.
Date-based texts are scheduled messages that are delivered based on a member’s progress. They receive one to three messages per day depending on their status. Some examples include:
Thinking stream: 1 day after registration
❝ Great that you've made the decision to quit. Stick with it. We'll send you tips and supportive messages to help you stay motivated.
Quit date: 7 days after quit
❝ Que cachez-vous en dedans? Si vous avez un problème, parlez-en. Ne pas en parler peut augmenter le stress et déclencher une envie.
Quit date: 31 days after quit
❝ Quitting at any age can add years to your life; you are on a journey of a lifetime. What will you do with your extra years?
Keyword messages enable users to text for support in a time of need. Each keyword can have between one and twenty responses. Each message is sent until all responses are received. They include messages like:
❝ A craving is not a command! You are in control and can choose how to react. Ride out the craving, then let it go. It's empowering!
❝ Demandez à vos amis de ne pas vous offrir de cigarettes. Prévoyez les rencontrer plus tard dans un lieu sans fumée préviter la tentation.
❝ You don't have to avoid alcohol forever, just for now. The time will come when you can have a drink without triggering a craving.
At varying intervals throughout the program members can receive spontaneous interactive messages. Their response will trigger additional supportive texts. These messages includes messages such as:
Quit day at 6 PM
Congratulations! You are almost through Day 1! Did you remain committed to your quit plan? Text back YES or NO.
YES: Congratulations! Every smoke-free day is a gift to you and your loved ones. Stay strong. It's hard, but it's worth it!
NO: It's okay. Every attempt will get you closer to quitting for good. Try again. For extra support and planning call your coach.