"Research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email.” - campaign monitor

Date-based messaging

Date-based texts are scheduled messages that are delivered based on a user’s status (thinking, quitting, relapsed). Users receive one to three messages per day depending on where they are in their quit journey. Quit dates can be readily adjusted using keywords, and the text scheduling is adjusted accordingly.

Keyword messaging

Keyword messages enable users to text in a time of need. Common keywords are: CRAVING, HUNGER, ALCOHOL, STRESS, CHANGE, SLIP and RELAPSE. Any given keyword has between one and twenty associated messages. Each message is received once until all messages have been received before cycling through again.

Interactive messaging

Interactive messaging provides helps engage users while proving useful data. At varying intervals throughout the program members will receive a message like “How are your cravings today? Text back GOOD, OK, BAD.” Depending on the response, different supportive texts are returned.


Members can text CHAT to begin a one-on-one conversation with a coach. It works like this... Abigail is having a bad day and is on the verge of breaking her 10 day quit. She pulls out her phone, texts CHAT and is immediately connected to Stacey who is able to talk her through the situation. Quit saved.


Broadcast text messages empower the program manager to send an unscheduled text message to a list. This list might contain all users or be a much smaller subset. You can use the integrated advanced search to set and save a query and then reference that saved search in the text broadcast area.


The Amira text program can meet your language needs. Unique program entry keywords will determine which language a user will receive. Program managers are responsible for message translation and scheduling. Additional charges apply.